Fouad is an experienced strategy consultant with 12+ years of experience in strategy, customer experience management, marketing, and MarTech. Passionate about customer experience, he can translate complex business challenges into innovative solutions, bridging the gap between business strategy, operations, and IT.
At Merkle, Fouad leads the CXM strategy team, helping clients across industries develop customer strategies and optimize journeys. For Marktplaats, he developed a customer and contact strategy. For VodafoneZiggo, he created a Customer Lifecycle Framework to unite two brands, enhance customer focus, and boost value. At Vattenfall, he pioneered data-driven campaigns and supported the implementation of the MarTech suite. Want to find out more? Let's meet at Marigold Buzz!